More than 300 years before Jesus came on the scene, a guy named Aristotle published a work called “Rhetoric.” Rhetoric is basically the art of persuasion. Aristotle’s writings have withstood the test of time for over 23 centuries, so it’s a good bet that he knew a thing or two about the subject. It’s also a good bet that Aristotle has something worthwhile for us to learn today.
Aristotle taught that communication and influence between a speaker and an audience involves the ethos of the one ...
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