Vision.
This is a black-hole subject. What I mean by that is it’ll suck you in and you probably won’t find the end of it. There have been oodles (yes, oodles) of books written and talks given on vision. Some agree on some things. Most disagree on most things. So know that whatever is written in this article/series is just miniscule scrapings off of greater works.
If you haven’t explored the idea of vision, a great place to start is Visioneering*
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